Hi,
Ruby James,
Aspiring Brand Marketing Strategist – Student Storyteller & Consumer Behavior Analyst
Proven track record in campaign strategy as part of a student-led marketing team managing a $300K+ annual budget, where she leads the Beauty and Wellness Brands Division. Known for combining creative instincts in digital storytelling and trend analysis with relationship-building skills developed while serving 150+ high-net-worth clients at a luxury resort.
Education
Marketing major at Boston University with minors in Sociology and Design; Dean’s List all semesters.
Boston University
Bachelor of Science in Marketing
Minors in Sociology & Design
- Cumulative GPA: 3.8/4.0 (Dean's List All Semesters)
- Relevant Coursework: Brand Communications, Consumer Insights, Digital Strategy, Visual Marketing
Financial Certifications
Completed top-tier certifications in content marketing, brand analytics, and consumer psychology from institutions like NYU and Kellogg.
Content Strategy
HubSpot
Issued Jan 2025
Brand Analytics
NYU Stern
Issued Aug 2024
Consumer Behavior
University of Toronto
Issued Sep 2022
Marketing in a Digital World
Kellogg School
Issued May 2023
Social Media Marketing
Coursera
Issued Aug 2023
Emotional Intelligence
LinkedIn
Issued Sep 2023
Brand Strategy Experience
Hands-on experience in content planning, campaign analysis, and creative development through internships and student brand roles.
Incoming Brand Marketing Intern, Summer 2025
Nova & Bond
- Selected for highly competitive internship program at boutique creative agency known for mission-led campaigns
Senior Strategist
Catalyst Branding Lab – Boston University
- Selected as one of 20 students to lead student-run branding firm with $300K+ client project pipeline
Lead Beauty and Wellness Brands Division, developing strategic narratives and influencer briefs that led to two product launches - Conduct focus groups, build customer personas, and perform competitive audits for emerging DTC brands
Use Notion, Airtable, and analytics tools to manage campaign assets and post-launch tracking
Professional Experience
Proven track record in digital growth, creative outreach, and client engagement across startups and luxury hospitality.
Marketing Intern
Brightform Studio
- Generated 35+ qualified leads through strategic LinkedIn outreach campaigns targeting C-suite executives
- Implemented multi-channel prospecting strategy resulting in 25% increase in sales pipeline
- Analyzed customer acquisition metrics to optimize outreach strategies, improving response rates by 15%
- Collaborated with marketing team to create compelling sales materials for high-value client presentations
Co-Founder
Rally 4 Racquets
- Founded and scaled community initiative that donated 700+ sports kits to children in underserved areas
- Established and managed partnerships with 8 local programs, implementing donation tracking and volunteer systems
- Developed budget sheets and success dashboards to track impact and report growth metrics
Assistant Tennis Professional
Rally 4 Meadowood Napa Valley
- Coordinated high-touch client services for 150+ high-net-worth members at luxury resort
- Cultivated professional relationships with diverse clientele, enhancing member retention
Leadership & Campus Involvement
Active in professional fraternities and student-led initiatives, with a focus on business leadership and community impact.
Active Member
Pi Sigma Epsilon Professional Business Fraternity
- Selected as 1 of 30 students from a pool of 250 applicants to join business fraternity
- Developed professional network with alumni in branding, creative strategy, and consumer research
- Engaged in community impact initiatives including Brandathon BU and Terriers in Action
Member
BU Advertising Club
- Participate in weekly pitch sessions and trend analysis discussions
- Collaborate with peers on case study challenges, mock ad campaigns, and portfolio reviews
Technical Skills
Skilled in Excel for campaign tracking and data visualization, including A/B testing and pivot tables. Experienced with Canva, Meta Ads Manager, and Google Analytics.
Canva & Adobe Express
Meta Ads Manager
A/B Testing
Google Analytics
Achievements & Interests
Two-time Massachusetts Tennis Champion and D1 National Title holder. Passionate about branding, visual culture, and the power of storytelling through media.
Athletic Achievement
Member of Indoor D1 National Championship Team
2x Massachusetts Individual Tennis State Champion
Organizations
Boston University Women’s Tennis
American Marketing Association – BU Chapter
BU Wellness Collective
Interests
Brand Psychology
Cultural Trends & Media
Experiential Campaigns
Design Thinking
